← Insights
Growth
Measuring what matters
Vanity metrics feel good. Business metrics pay the bills.
Digital Discount Hub · · 6 min read
Impressions and likes are easy to report and easy to inflate. The metrics that matter connect marketing activity to inquiries, customers and revenue.
Start with tracking you can trust
Make sure forms, calls and purchases are recorded accurately before judging any channel.
Choose a small set of decision metrics
- Cost per qualified lead
- Lead-to-customer rate
- Customer value over time
- Return on ad spend, where relevant
Want to put this into practice?