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Concept · Brand
Momentum, made visible
- Brand
- Northbound Logistics (fictional)
- Type
- Brand concept
An identity system for a fictional freight company that wants to feel modern and dependable.
The challenge
Logistics brands often look interchangeable. The goal was an identity that signals motion and reliability across trucks, apps and paperwork.
Creative direction
A directional mark built from intersecting routes, a confident grotesk typeface and a disciplined two-color system.
Strategy
- Own a single idea: forward motion
- Design for vehicles first, screens second
- Keep the system easy for non-designers
Execution
- Logo and route-based graphic language
- Fleet livery mockups
- Document and slide templates
- Brand guidelines
Technology
- Variable logo lockups
- Template library
- Asset naming system
Outcomes
Concept project — no client or results implied.
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