← Selected work
Concept · Web
A quieter kind of luxury
- Brand
- Aurelia Skin Lab (fictional)
- Type
- Web concept
An editorial e-commerce experience for a fictional science-led skincare brand.
The challenge
Skincare shoppers are overwhelmed by claims. The brand needed to feel calm, credible and premium while still making it easy to choose and buy.
Creative direction
Gallery-like product pages, generous whitespace and ingredient stories told through slow, tactile motion.
Strategy
- Lead with education, not hype
- Guide choice with a short routine finder
- Make ingredient transparency a signature
Execution
- Editorial product templates
- Routine finder flow
- Ingredient glossary with micro-animations
- Accessible, fast checkout path
Technology
- Headless storefront concept
- Component design system
- Performance budget per page
Outcomes
Concept project — no client or results implied. Outcomes will be reported here only for real, approved work.
Next case
Momentum, made visible →