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Concept · Automation
Every call, answered
- Brand
- Clearline Dental Studio (fictional)
- Type
- Automation concept
An AI front-desk concept for a fictional multi-location dental practice.
The challenge
Busy phones meant missed calls and slow follow-up. The practice needed coverage without losing its personal touch.
Creative direction
A warm, clearly disclosed AI receptionist that handles routine requests and hands sensitive questions to staff.
Strategy
- Automate routine requests only
- Disclose AI clearly
- Escalate anything clinical or sensitive
Execution
- Call flow and scripts
- Appointment request workflow
- CRM logging and staff alerts
- Weekly conversation review
Technology
- AI voice agent
- Calendar integration
- CRM automation
Outcomes
Concept project — no client or results implied.
Next case
A quieter kind of luxury →